World Animal Protection
A campaign to encourage restaurants to go cage-free
Following a number of high-profile public announcements from companies like McDonald's, Panera Bread, and Nestlé to improve animal welfare on farms, World Animal Protection wanted to keep building the momentum for corporate commitments around the use of cage-free eggs. The message was simple: cage-free eggs are no longer the elite or exceptional choice.
Online videos
This series of 15-second stop-motion videos features pop culture parodies (or cel-egg-rities) to be shared on social media and used as online pre-roll.