World Animal Protection
Building momentum for a cage-free future
With major companies like McDonald’s, Panera Bread, and Nestlé pledging to improve animal welfare, World Animal Protection wanted to build momentum for broader adoption of cage-free eggs. Our creative approach was to reframe the issue: cage-free was no longer an elite or exceptional choice—it was becoming the standard. By shifting the conversation from aspiration to expectation, the campaign encouraged restaurants to follow suit and commit to a more humane future for farming.
Online videos
This series of 15-second stop-motion videos features pop culture parodies (or cel-egg-rities) to be shared on social media and used as online pre-roll.