Virginia Tech
Recruiting the next generation tech leaders
Virginia Tech needed to persuade prospective grad students that its new Innovation Campus in Washington, DC, was more than just another place to earn a degree. By positioning the campus as The Center of Next—a hub buzzing with industry leaders, policymakers, and innovation labs—we created a campaign that reframed the choice: students weren’t just enrolling in grad school, they were stepping into the epicenter of what’s next in tech.
