The Rockefeller Foundation
Defining what makes a “good job
There aren’t enough good jobs in America today. And while progress is being made on specific issues like minimum wage, there’s little talk about job quality as a whole. Working with The Rockefeller Foundation, we developed a brand and integrated campaign to expand working Americans’ understanding of what essential values make a “good” job to broaden the conversation, and to begin to shift how American workers think and talk about job quality in the US today.
The big idea
Website: workshift.us
An immersive digital experience and interactive quiz that allows users to discover what the values of a good job mean for them.
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Quiz questions
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Quiz results
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Campaign video
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Social graphics
Graphics focused on shareability as well as the dissemination of personal stories and core campaign messages.
Interactive events
An interactive installation that travelled the country to encourage Americans to think and talk about what having the essential values of stability, flexibility, opportunity and pride in their job would mean for them.
