Helping Cortana find her voice

In the early days of digital assistants, consumers needed to understand not just what the technology was, but how it could fit seamlessly into daily life. Partnering with the Cortana team, our creative approach was to show, not just tell, the value of integration. Through a suite of emails tied to Bing, Edge, and other Microsoft products, we highlighted practical, relatable use cases that brought Cortana’s capabilities to life and helped make the unfamiliar feel intuitive.