Lehigh University
Tapping into the soul of an institution
With the launch of Lehigh University’s $1 Billion fundraising campaign—its most ambitious ever—the university needed a unifying message to bring their alumni together and inspire action. Go: The Campaign for Lehigh serves as a rallying cry for Lehigh alumni and celebrates the hard-working spirit of the institution's legacy of interdisciplinary education. The campaign emphasizes what has always made Lehigh special—the ability to solve real-world problems by bringing together different disciplines and perspectives. Through bold messaging and surprising juxtapositions, we celebrated the institution’s belief that friction fuels progress.
