Lehigh University
Tapping into the soul of an institution
When Lehigh University set out to launch its most ambitious fundraising effort ever—a $1 billion campaign—it needed a unifying message powerful enough to rally alumni and inspire action. Our creative approach was to draw from the heart of Lehigh’s identity: a hard-working spirit and a legacy of solving real-world problems through interdisciplinary collaboration. The result was Go: The Campaign for Lehigh—a rallying cry that celebrated the belief that friction fuels progress. Through bold messaging and unexpected juxtapositions, we brought that ethos to life in a way that both honored the institution’s history and energized its community for the future.
