Hospital for Special Surgery

Winning the hearts and minds of donors

The Hospital for Special Surgery needed to raise $125 million to fund the construction of their new River Building, but they needed help articulating their vision for the expansion and impact it would have on NYC and beyond. Their challenge was a common misconception that HSS only served elite New Yorkers, when their work actually serves patients around the world. Through a campaign and case statement designed to showcase how the hospital is making an exponential impact, we helped HSS to not only meet their goal, but exceed it by 46%—helping them raise over $183 million.