Duke University
Reimagining an admissions experience to attract the world’s best students
As a top-ranked school, Duke University always attracts brilliant students, but there’s something that unifies them which goes beyond smarts—their action-first mindset. Duke standouts succeed because of their desire to exceed expectations—not just through individual achievement, but through radical collaboration. So when the university needed help overhauling their admissions experience to make Duke the first choice for these kinds of students, we knew it had to start with action.
The big idea
Duke is not a place to play it safe. It’s not a place to sit on the sidelines or take a backseat to the action. With the prestige and rigor of an Ivy, the spirit of a nationally-ranked powerhouse, and the support and flexibility of a liberal arts college—Duke is the ultimate college experience all in one. So be prepared to take the plunge and go all-in. Because at Duke, college is a verb.
