Bank of America
Evolving a legacy brand for the digital age
In the wake of the pandemic, Bank of America’s Global Commercial Banking division needed to modernize how it connected with prospects and clients in an increasingly digital world. Our creative approach was to shift the perception of the brand from traditional and transactional to digital-forward and relationship-driven. By rethinking their messaging, redesigning materials, and elevating key moments of interaction, we helped position the bank as a partner equipped for the future of commercial banking—one that could stand apart from competitors by combining trust with innovation. The work was recognized with multiple industry awards (Gramercy, FCS), underscoring both its creative strength and its business impact.
The big idea
Event experiences that spark participation
To bring the idea of “The Power of Participation” to life, we designed a series of award-winning interactive event experiences that turned simple actions into memorable engagement.
The first activation reimagined a classic Lite-Brite at life-size scale, inviting attendees to answer a question by choosing a color. As the installation filled in, it became a dynamic data visualization—both eye-catching and participatory. The result: sales meetings increased 7x compared to the previous year.
The following year, we evolved the concept into a colorful “candy wall,” where attendees cast their votes by selecting candy that matched their response. The playful interaction generated even greater buzz—and drove an 18x increase in sales meetings year over year.