Bank of America
Modernizing commercial banking
In the wake of the pandemic and the transition to more digital meeting experiences, we worked with Bank of America’s Global Commercial Banking division to help them reimagine how they engaged with their prospects and customers. The goal was to help them build a more digital-forward perception, differentiate them from the competition, and drive more engagement with their customers by helping them rethink their messaging, materials, and moments of interaction.
The big idea
Event experiences that spark participation
We brought the idea of “The power of participation” to life through an ongoing series of award-winning interactive event experiences that inspired engagement through simple interactions.
We began with a life-size LiteBright installation where attendees could answer a question by choosing a color that corresponded to their answer to create an eye-catching data-visualization installation. The activation increased sales meetings by 7x compared to the year before.
The following year we developed a similar interaction with a candy wall where attendees answered similar questions by selecting the color that matched their answer for an 18x increase in sales meetings.