AARP
Turning moms into messengers
Convincing millennials to sign up for health insurance required an unexpected approach. Our creative insight was simple: if millennials wouldn’t listen to advertisers, they might listen to their mothers. Partnering with AARP, we developed a cheeky campaign that armed parents with e-cards designed to nudge their kids into getting covered. The New York Times praised the work as “cheeky,” highlighting how humor and authenticity cut through where traditional messaging had failed.
Earned Media Highlights
